Overview

Once you have added Sidecar into your infrastructure, you can optionally leverage it to power RampID-based deal IDs.

While purely optional for SSPs using Sidecar, supporting RampID-based Deal IDs can enable you to provide unique, brand or agency-direct offerings.

Marketers can buy their first and third-party audiences against your inventory and transact on any DSP, including those that do not directly support RampID or other identifiers (such as DV360).

Brands and marketers will be able to deliver their data to your destination via the LiveRamp Connect UI.