Overview

Once you have added the Sidecar into your infrastructure, you can optionally leverage it to power IDL-based deal IDs.

While purely optional for SSPs using the Sidecar, supporting IDL-based Deal IDs can enable you to provide unique, brand or agency-direct offerings.

Marketers can buy their first and third-party audiences against your inventory and transact on any DSP, including those that do not directly support IdentityLink (such as Doubleclick/DV360).

Brands and marketers will be able to deliver their data to your via the LiveRamp Connect UI.