LiveRamp's Sidecar

The LiveRamp Sidecar enables RampIDs (previously known as IdentityLinks or IDLs) and other people-based IDs in real-time bidding (RTB) bid requests for Supply-Side Platforms (SSPs). The Sidecar allows an SSP to decode the identity Envelopes LiveRamp has provided them into Demand-Side Platform-specific RampIDs and other people-based identifiers that can be utilized for identification purposes of the underlying browser in RTB bid requests. No communication with LiveRamp is required at impression time, enabling low-latency usage of the Sidecar.